Aubà

Aubà began as an idea before it had a name: a real estate project in Artà, Mallorca, selling not just properties but a redefinition of prosperity. VRANDED Studio named it — Aubà, "dawn" in Mallorcan Catalan, its accent reborn as the icon of a rising sun — then built a full identity around that first light: an earthy, sunrise-inspired palette, a restrained typeface balanced by a handwritten touch, and a brand architecture spanning three sub-brands — Homes, Senses, Living. Every material, from the brandbook to the sales dossier, was designed to sell a lifestyle to a first, most exacting client before the wider market ever saw it.

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