Helix Pro Grip

Helix Pro Grip needed a name as engineered as its product — a non-slip grip that outlasts the competition ten times over. We built one: Helix, a spiral wrapped around a core, with a logotype borrowed from a digital stopwatch display and a palette kept strictly black, white and grey so the product's color does the talking. We then built the Shopify store to sell it — one product, five sport-specific landing pages, each with its own content and SEO — under a single line: New Generation Grip. It sold well enough that, within months, the brand crossed into Mexico with its own exclusive distribution deal, store design untouched.

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