Koops
Project Details
Category
Re-Branding
Services
Brand Strategy · Visual & Verbal Identity · Launch Campaign
Year
2025
Koops had outgrown its own brand. A leader in barefoot footwear built for families, it needed to become a fashion brand adults would choose for themselves — without losing the wellness conviction that built it. VRANDED Studio repositioned Koops around a single idea: Dual Balance, the tension between style and function, instinct and thought, land and city, held in constant equilibrium rather than resolved. A sharpened logotype, a bolder verbal identity — "Koops believes in style. Koops doesn't believe in comfortable shoes." — and a rebel-but-caring personality set the stage for the launch: "Make love to your feet".
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Packaging
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rito-fit-house
helix-pro-grip
auba
koops
prrimital
meicon
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